Press Release
Welcome to the new Financial Solutions
Financial Solutions has appointed Leanne Williams as Managing Director (subject to FCA approval). Spearheading the company’s ambitious growth objectives and its 2026 strategy focused on disenfranchised financial advisers looking for something new.
Financial Solutions was established in 2017 by James Priday, founder and CEO of P1 Investment Services, the operator of the P1 Platform and P1 Investment Management, to help advisers reduce their administrative burden and access operational support for greater efficiency, allowing them to focus on their clients.
Priday says “Leanne brings extensive leadership experience and a proven record of building adviser networks having spent over 20 years in the industry, including 14 years at Sense Network where she was Operations and Finance Director. Our vision is to position Financial Solutions as the go-to partner for advisers seeking greater independence and operational efficiency”.
Williams adds “Our mission is clear, to empower advisers to break away from restrictive structures and build long-term value, while delivering fantastic outcomes for their clients. We see ourselves as a partner to advisers, not a parent. We will give self-employed advisers, appointed representatives, and entrepreneurial planners the tools, technology, and confidence to take control of their businesses and grow.”
The growth strategy has four key pillars:
Increase brand awareness – Establish Financial Solutions as the leading network for independent and breakaway advisers.
Deliver adviser freedom – Offer flexible models and robust compliance so advisers can focus on clients and growth while reducing regulatory and administrative burdens.
Competitive economics– Provide market-leading pricing and value for money for the level of support and technology provided, so advisers can grow profitable businesses on their own terms.
Technology & Product access without restrictions – Ensure advisers retain full independence in how they serve clients, while benefiting from access to market-leading technology, a wide product universe, and tailored tools that enable truly bespoke financial advice.
Williams continues: “The advisory landscape is changing fast, with consolidation and private-equity ownership eroding the independence many advisers value. We aim to make Financial Solutions the natural home for advisers ready to build their own future, supported by proprietary tech, a clear data strategy, scalable infrastructure and freedom of choice for their client.”
About Financial Solutions Group
Financial Solutions Group (FSG) partners with financial advisers who want to grow their business on their own terms. With market-leading technology, competitive pricing, and hands-on compliance support, FSG helps advisers deliver a bespoke client service whilst building lasting client relationships and long-term value.
